Before you apply for your trade mark, you should take some time to familiarise yourself with the general trademark registration process, and to also understand what types of trade marks are likely to be accepted by the examining government body. Our website provides you with a good starting point in this regard, but we will, of course, work with you to ensure we get the best possible outcome for your brand or name.
We are proud to advertise our success rate of 91% in having our clients’ trade marks accepted.
What types of trade marks are registerable?
Trade mark applications are submitted to IP Australia (or USPTO in the US or IPONZ in NZ) who examine the mark for registrability. To be registered, a trade mark generally cannot be:
- descriptive or laudatory of your goods and/or services; or
- too similar to another trade mark on the Register; or
- a common surname; or
- a geographical place name (if that place has significance for the particular goods and/or services).
However, there are exceptions to these rules, particularly if the trade mark has been used for some time and acquired a reputation.
Trade mark searches
HOW IT WORKS
Fill out our simple online form and tell us about your brand.
It only takes 5 minutes!
We review your case and expertly draft
the best application for your circumstances.
We file your
You approve our draft and we then file
and manage your entire application.
Don’t hesitate to contact us should you have any queries, we are here to help