Before you apply for your trade mark, you should take some time to familiarise yourself with the general trademark registration process, and to also understand what types of trade marks are likely to be accepted by the examining government body. Our website provides you with a good starting point in this regard, but we will, of course, work with you to ensure we get the best possible outcome for your brand or name.
We are proud to advertise our success rate of 91% in having our clients’ trade marks accepted.
What types of trade marks are registerable?
- descriptive or laudatory of your goods and/or services; or
- too similar to another trade mark on the Register; or
- a common surname; or
- a geographical place name (if that place has significance for the particular goods and/or services).
However, there are exceptions to these rules, particularly if the trade mark has been used for some time and acquired a reputation.
Trade mark searches
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Everything You Need to Know About Protecting Your Brand
It’s easier than you think – act now before it’s too late!