Do I Need a Registered Trademark?
Having an officially registered trademark for your business is not actually a legal requirement. As long as you are otherwise obeying the legal obligations of running your business, such as having the correct licences, paying taxes and abiding by consumer law, among other things, then you technically do not need to have a registered trade mark. And the government will not require you to get a trade mark.
However, if you do not have a registered trademark, the advice is that you do not have good legal rights to your name or brand. You may not even own your name or your brand.
But I thought my business name gave me rights to my name?
The short answer is, no. When you are using your business name (or URL or company name or brand name) without an official trademark registration, you are using it in an unprotected way. This even applies if you have registered your “trademark” as a business name or company name or URL. You may even be using the “TM” symbol next to your name or brand to try to give it some level of protection, however, the “TM” symbol does not provide protection it merely tells the world “I consider this a trademark” – but it does not necessarily make it so. This is often referred to as a common law trademark or an unregistered trade mark.
In all these cases, without you having a registered trade mark, another party who has a registered trade mark may have better rights to your business name or brand and use their trade mark rights to force you to change your business name or remove your URL.
A Typical Example
For example, let’s say John opens a hair dressing salon in Melbourne, calls it SUSTAIN STYLES and then duly gets the registered business name for SUSTAIN STYLES. He reads some information about registered trademarks but figures that as he has the business name for SUSTAIN STYLES he’ll be OK. Two years later, he gets a letter from Rachael, a hair dresser from Sydney, claiming trade mark infringement by John because she owns the registered trademark for SUSTAINED STYLES.
John’s business name for SUSTAIN STYLES would be considered to be deceptively similar to Rachael’s registered trade mark for SUSTAINED STYLES, and because John does not have a registered trade mark and Rachael does, she can force John to change his business name (and associated shop frontage, website, marketing material etc). A dire situation for John.
John could have saved himself a lot of trouble and cost by getting his name registered as trademark from the outset.
This example shows that the only way you can ensure you own your business name or brand is to have it registered as a trademark.
Take Away Points
- It is not mandatory that you get a trademark for your business name or brand
- A registered trademark is the only way to protect your name or brand securely