What is a trademark?
What is the trade mark application process?
There are common reasons why a trade mark may not be accepted upon first examination by a government. To know more about the trademark registration process and how to apply for a trademark, please see our Before You Apply section.
Who enforces your trade mark?
When can I use the ® symbol?
I have a business name, won’t that stop others using my name?
Do you provide services other than trade mark applications?
Is the spelling trademark or trade mark?
In Australia and New Zealand it is “trade mark”, and in the United States it is “trademark”. We always use “trade mark” when dealing with IP Australia and IPONZ and providing your advice. However, the Google bots prefer “trademark” and so that’s what we tended to use on this website.
Who can own a trade mark?
A person or a company may own a trade mark. A business name is not a legal entity and so cannot own a trade mark (in that case, the person or company who owns the business name should own the trade mark).
Assignment of a trade mark is relatively straight-forward, and so if you have yet to set up your company, you can own the trade mark personally at the outset and then transfer ownership at a later date.
Everything You Need to Know About Protecting Your Brand
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