Before You Apply: What to Know for When You Want to File a New Trademark Application in Australia

Fundamentally, running a business requires harmonising a variety of different elements into a cohesive strategy. From the fine-tuning of your business model to selecting the best staff to work in any given role, many things may require your attention daily — especially if you’ve just recently made a start. One of the most important things to focus on during this stage is the creation of strong fundamentals. Your brand and its image are a core part of those fundamental attributes, and so it’s natural to think it may be the right time to apply for a trade mark. Your registered business name, after all, does not give you any legal rights to that name. Without a trademark, your brand can be left unprotected. You could be forced by a party with trademark rights to change your business name to something different.

What must you do to apply for a new trademark in Australia? If you have concerns about navigating the process or just do not have enough time to work it into your schedule, the professional team at Trademarkings can help. Completed by registered trademark attorneys, our online service reduces the complexity of the trademark application process and improves the likelihood of a positive outcome. If this is your first time considering procurement of a trademark, though, there are some important things to keep in mind before you begin.

Understanding trademark application in Australia

Your trademark cannot be too similar to an already registered trademark. It can be similar, or even identical, to business names that are already in use in the marketplace. It just cannot be too similar trademark to a registered trademark. Note that if you apply for a trademark in Australia and you receive the mark, it is only valid in this country. If you wish to do business overseas, for instance, you will need to consider other registrations. To assist you in this process, Trademarkings also can file applications with the USPTO for those businesses aiming to conduct affairs in the United States.

There are some other notable “don’ts” to keep in mind while you settle on your desired trademark as well. For example, you cannot request a trademark that is too descriptive; this includes common surnames, geographical place names or language that could be considered derogatory. There are always exceptions to these general rules and Trademarkings can help you with this. There is a wealth of possibilities for your brand.

Allow us to help you set the stage for the future today

With the accessible and competitively priced search and application services we provide, ensuring you’ve taken every step towards a positive registration outcome is as straightforward as partnering with the Trademarkings team. Explore our services now to begin.

Concerns? The easiest way to get in touch with us if you have questions before purchasing a service is via email; fill out the form on our contact page, and we will return an answer to you as soon as possible. Take the stress and complexity out of your trademark application in Australia and allow an experienced professional to handle the process for your business.