What Happens If I Don’t Get a Trademark?

Do I Need a Registered Trademark?   Having an officially registered trademark for your business is not actually a legal requirement. As long as you are otherwise obeying the legal obligations of running your business, such as having the correct licences, paying...

Five Reasons Why You Need A Trade Mark Attorney

Some people ask before applying for a trade mark whether they need a trade mark attorney or trade mark lawyer to assist in protecting their brand. For the relatively small costs involved, we certainly recommend you use a legal expert to handle...

5 Steps to Get a Trademark in Australia

A registered trademark in Australia will provide you with protection for your brand, name or logo. To help you on your way to protecting your business, this article describes how to get a trademark in Australia.A properly registered trade mark will help distinguish...

Problems with Amazon recognising IP Australia trademarks

To protect its seller's trademarks, Amazon has recently rolled out its Amazon Brand Registry to Australian sellers.  To learn more about what the Amazon Brand Registry is for trademarks and why you should use it to protect your brand, you can read our recent article...

What is the Amazon Brand Registry and why I need a trademark?

Amazon has recently updated its brand registry.  The main change for sellers is that their brand must be a live registered trademark.  That is, in order to be eligible for the Amazon Brand Registry, the brand can no longer be just a name or logo, it needs to be one...

Differences between IRDA and national trade marks

Are there any substantive differences in trade marks practice and law between trade marks protected in Australia as international marks and national marks?   INTRODUCTION International trade marks and brands that exist and trade in nations across the globe are...

Trade mark an invention or product

A trade mark can be a strong mechanism of protection for an invention or a product. This can be especially useful in cases where patent protection is not possible or otherwise difficult. A product can be branded with a name or logo. Even the shape of a product can be...

Trademark attorneys and trademark lawyers in Australia

I often get asked about the difference in Australia between a trade mark attorney and a trade mark lawyer.  In Australia, a trade mark attorney is a separate profession to that of a lawyer or a ‘trade mark lawyer’. While both professions are legal entitled to work in...

Benefits of a trademark in the United States

Trade marks are registered on a country-by-country basis.  This means that you need to apply for trade mark protection in each country you seek to protect your trade mark.  This takes money and effort.  For this reason, it is usually better to focus on only those...

Protect your trade mark in the United States

There is no single worldwide trade mark registration.  You will need to apply to each country in which you would like to have a registered trade mark.  Even for large companies, this task can prove too cumbersome and expensive.  Therefore, the pragmatic route is to...

Protect your trademark as a logo

Many trade marks have a descriptive element to them, most commonly being the words of the trade mark itself. However, during the examination by the government your trade mark will be examined as to whether it is too descriptive in relation to your goods or services,...

New Code for trade mark attorneys

The Professional Standards Board for Patent and Trade Marks Attorneys (the PSB), which is the government body charged with regulating our profession, has recently undertaken a major review of its Code of Conduct for attorneys.  The new Code, which is to come into...

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Everything You Need to Know About  Protecting Your Brand

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