A trade mark can be a strong mechanism of protection for an invention or a product. This can be especially useful in cases where patent protection is not possible or otherwise difficult.

A product can be branded with a name or logo. Even the shape of a product can be protected as a trade mark if it is distinctive, with the qualification that where the shape relates to the function it will not be considered distinctive.

A trade mark will provide you with exclusive rights to use trade mark for the registered goods or similar goods. The term is perpetual with 10 year renewals.

While a trade mark will not prevent competitors otherwise copying your actual product of the invention it will protect the reputation and goodwill garnered in the name or brand of the product, and being a perpetual right, this will be especially beneficial once any patent or design monopoly period expires.

Contact us in order to register your trade mark today.